Microbe&Lab is a diagnostics company that develops and commercializes innovative tests for consumer and professional use. Microbe&Lab offers various laboratory and diagnostics services to various industry partners. We also have dedicated business-to-consumer labels such as Coronalab and Suresy with the ambition to become a European leader in at home testing.
Over the last year, Microbe&Lab has grown exponentially towards a strong team of 100+ professionals with complementary backgrounds.
We are seeking a Digital Marketeer to join our team. As an Digital Marketeer, you will be developing and leading the customer awareness and acquisition activities. You will be working closely with the sales and marketing team, to develop, monitor and improve our marketing communication campaigns with a strong focus on online/digital.
Our high-end tests are being developed, market and manufactured in Labs throughout the Netherlands. For more information about our organization, products and services please use this link.
Do you see yourself working in an entrepreneurial and fast-paced environment? And do you feel energized in our mission to make the world healthier because ‘we see what you should know’, than join Microbe & Lab.
How will you make impact? As a digital / online marketer you will be responsible for driving attention, awareness and engagement by increasing the online visibility and online media footprint. You create online content, support online campaigns and will be responsible for the (new) website/platform.
What will you do?
We work closely together with an external marketing agency, therefor the tasks below will be distributed over the internal and external online marketing teams (this depends of your specific knowledge and experience):
Responsible for maintaining the content of the website
Identify new market opportunities to accelerate growth, in collaboration with Business development, Sales and Marketing.
Support the development of new digital, ATL and BTL marketing campaigns and communication with our agencies, from concept to execution
Drive the development of content that is tailored to various user groups (B2C & B2B)
Setting up and managing PPC campaigns
Choose, implement and nurture Marketing Automation tools
Learn and improve from data-driven insights
Increase website performance and engagement (SEO and SEA)
Creates website KPI reports
Managing social media campaigns. Responsible for corporate social media channels, Linked In, etc.
Proactively advises on website improvements
Liaises with website agencies
Acts as our online brand ambassador
How will you get there? We are looking for an energetic person who thrives in a dynamic, commercial and fast-paced international environment. You are a people oriented individual and like to work with different personalities, multi-disciplinary teams, business development colleagues, scientists and other stakeholders such as business unit managers, clients, NGOs and strategic partners.
The ideal candidate has a strong track record as an Online Marketer and enjoys working in an entrepreneurial and fast-paced environment. Besides that, you have:
Degree in marketing, business studies and/or communications;
Highly proficient in spoken and written Dutch and English. German is a pre;
At least 2-3 years online marketing experience, after graduation;
Proven track-record in acquiring customers B2C and B2B markets.;
Additional specialized experience, courses and conferences (preferred not required): Online digital courses, Google Analytics, Search Engine Marketing, etc.;
Experience with Life Sciences is a pre;
Strong organization skills.
What we offer
An innovative, fast-paced working environment
New office at the IQuarters Campus (Rosalyn) in the midst of the health and life science hotspot in Amsterdam